Its Our Brand Story

'I'll Write You Letters' comes from the Japanese idiom, 'tegami kaku yo'. In Japan when you are saying goodbye to a friend you say tegami kaku yo, which essentially means it was nice to see you, see you later. When tegami kaku yo is translated directly to English, it becomes 'I'll Write You Letters'. This sentiment is one of admiration, respect and community and is instilled into the core of the brand.